A Social Campaign to spread awareness and reduce plastic waste in India
India is generating 25,960 Tonnes of plastic waste each day (equivalent to 85 nos. of Boeing 747-8)
Targeting one major city. Analyse Responses. Then spread awareness across the country.
Mumbai is generating 700 metric tonnes of plastic waste each day - making it the biggest plastic waste generating city in the country after Delhi and Chennai.
Higher, Medium and Lower Income Groups
School Kids - Moms - Dads
Business Owners - Industries - Actors
The campaign is designed with less words to communicate more with graphical representations catering a wider group of audience. All the posters reflect some important steps a common person in Mumbai could take, to reduce plastic waste. The billboards cater the higher income group, to communicate different materials that could be used, the different approaches people could start building starting from homes.
All mockups show different places to promote awareness