A new venture with an organic approach for personal care.
Ayuka Wellness was started in the pandemic situation during the summer of 2020. The target audience was wide and could be used mainly for your personal care and hygiene in your living space.
The products were different than their competitors due to the natural ingredients used in production.
The logo mark represents an oil drop opening up like a lotus, reflecting health and wellness. The colour used are tints of a fresh natural green. Acting as a part of the brand identity, the logo could be used in an outline firm for single colour versions.
The packaging was designed to give a liquid effect acting as part of the brand identity. The use of white and green as backgrounds gives it a fresh look and improves the legibility.