Logo Design and CAD Software Box Packaging for The Indian Institute of Architects
The Indian Institute of Architects is one of the significant institutional body of Architects in India. They decided to launch a CAD software for all its members. The main aim was to reach different age groups and especially young ones who mostly use the software. It had to attend a minimalistic approach in competition with other CAD software and stand out in terms of color with an 'Easy-to-recognise' logo mark.
The logo mark signifies a floor plan with an open door. The curved corners give it a subtle feel, making it informal and welcoming. The colour orange represents friendliness, and the colour blue represents professionalism.
The dot grid pattern gives it a CAD software feel. Using the logo to create exciting designs makes it easy to connect with the brand. The two colour variants is to distinguish between Windows and Mac versions.
